One manufacturer produces Hanes,Playtex,and Bali clothing for women.This manufacturer assembled a group of nine regular customers and asked them to discuss what they like and do not like about its current product line for full-figured women and to suggest new product ideas,such as jewellery,shoes,and belts.Which research technique was the manufacturer using?

Question

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The manufacturer is using a focus group, which is a research technique where a group of people are brought together to discuss and provide feedback on a product or service. In this case, the manufacturer is seeking feedback and new ideas for their product line for full-figured women. A venture team is a group of individuals who are brought together to develop new business ideas or opportunities. A product-review committee typically focuses on reviewing and approving products that are ready for market. A brainstorming session involves generating a large number of ideas and solutions to a problem or challenge.

One Manufacturer Produces Hanes,Playtex,and Bali Clothing for Women