A company that manufactures mantels,stairways,doors,windows,and other architectural reproductions brought together a group of 10 recent customers and asked them to discuss what they liked and disliked about the current designs marketed by the company.Which of the following research techniques did the manufacturer use?

Question

Quizplus · Accepted Answer

The manufacturer used a focus group, which is a research technique that involves bringing together a small group of people to discuss their opinions, feelings, and attitudes about a particular product or service. In this case, the manufacturer wanted to gather feedback about their current designs, so a focus group was an appropriate method for obtaining this information. A venture team involves a cross-functional group of individuals working together to develop a new product or service, a buying center is a group of individuals responsible for making purchasing decisions on behalf of a business, and brainstorming is a group creativity technique used to generate ideas. None of these techniques match the manufacturer's approach.

A Company That Manufactures Mantels,stairways,doors,windows,and Other Architectural Reproductions Brought Together