The maker of Lysol disinfectant tested consumers' reactions to the company's Lysol Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new cleaning product.What is this an example of?
A) a simulated (laboratory)market test
B) a use test
C) an adoption-rate test
D) a concept test

Question

Quizplus · Accepted Answer

This is an example of a simulated (laboratory) market test because it involves creating a mock store environment to simulate real-life shopping and observe consumer behavior in a controlled setting.

The Maker of Lysol Disinfectant Tested Consumers' Reactions to the Company's