Because Laurence did not know companies sold pet insurance so that owners could pay for operations on their pets in the event of a sickness or accident,he paid almost $4,000 to have his dog's broken hip replaced.Once he discovered that such a product existed,what did he perceive the insurance to be?

Question

Quizplus · Accepted Answer

Laurence perceived pet insurance as an innovation because he did not know about its existence before and it was a new solution for him to pay for the expensive operation.

Because Laurence Did Not Know Companies Sold Pet Insurance So