Ortho Products would like to estimate the length of time that its new product,the Sonar Brush (cleans teeth without touching them),will stay in the introductory phase of its product life cycle.What do you tell management?
A) Time is largely determined by the income level of its target markets.
B) Time is largely determined by the political and legal environment.
C) Time is largely determined by the level of relative advantage over what is currently being used.
D) Time is largely determined by the general economic environment.

Question

Quizplus · Accepted Answer

The length of the introductory phase of a product's life cycle is largely determined by the level of relative advantage the product has over what is currently being used. In the case of the Sonar Brush, if it can offer a significant advantage over traditional toothbrushes in terms of effectiveness and convenience, it is likely to have a shorter introductory phase. Therefore, management should focus on determining the relative advantage of the Sonar Brush and how it can be effectively communicated to its target market to accelerate the product's adoption.

Ortho Products Would Like to Estimate the Length of Time