Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.
-Refer to Virtual Keyboard.During which stage of its new-product development process would a group have been assigned the task of estimating preliminary demand for the product,costs,sales,and future profitability?
A) business analysis
B) idea generation
C) screening
D) test marketing

Question

Quizplus · Accepted Answer

During the business analysis stage of new-product development, a group is assigned the task of estimating preliminary demand for the product, costs, sales, and future profitability. This stage involves evaluating the attractiveness of the product idea from a financial standpoint and determining whether it makes sense for the company to invest resources in bringing the product to market.

Canesta Has Developed a Virtual Keyboard Out of Light to Be