Why is creation of a product the starting point for the marketing mix?
A) Product development takes the longest amount of time to complete.
B) The production department must know what to produce first.
C) Determination of the price,promotional campaign,and distribution network cannot begin until the product has been specified.
D) Production strategy is the first of the four Ps listed in the marketing mix.

Question

Quizplus · Accepted Answer

Product development is the starting point for the marketing mix because determining the product specifications is crucial before determining the price, promotional campaign, and distribution network. The product is at the core of the marketing mix, as all other elements revolve around it.

Why Is Creation of a Product the Starting Point for the Marketing