For years,many people thought plastic wrap was almost impossible to use and refused to buy the product.The manufacturer of Saran plastic wrap has spent many advertising dollars advising customers on how to eliminate the problems associated with the use of plastic wrap.What has this manufacturer engaged in?
A) diversification
B) product mix expansion
C) repositioning
D) product line expansion

Question

Quizplus · Accepted Answer

The manufacturer of Saran plastic wrap has engaged in repositioning by addressing the problems associated with the use of plastic wrap and educating customers on how to use the product effectively.

For Years,many People Thought Plastic Wrap Was Almost Impossible to Use