Joseph Confectionery has decided to start marketing a line of Christian-oriented candy under the Testamint brand name.The candy maker is optimistic about establishing a brand in the marketplace and has high hopes of its success.As a marketing consultant,you inform the candy maker that branding can do all of the following EXCEPT which one?
A) possibly yield a larger market share
B) aid in positioning
C) encourage consumer repeat purchasing
D) ensure a higher margin of profit

Question

Quizplus · Accepted Answer

Branding does not ensure a higher margin of profit. While a strong brand can lead to increased sales and potentially higher profits, other factors such as production costs and competition can also affect profit margins.

Joseph Confectionery Has Decided to Start Marketing a Line of Christian-Oriented