Kmart markets Route 66 brand clothing in its stores.Kmart stores are the only places where this brand is sold at the retail level.This is an example of what type of brand?

Name: Kmart markets Route 66 brand clothing in its stores.Kmart stores are the only places where this brand is sold at the retail level.This is an example of what type of brand?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is an example of a private brand, which is a brand owned by a retailer or distributor and sold exclusively in their stores.

Kmart Markets Route 66 Brand Clothing in Its Stores