Rosa's husband,Phil,has a cold.Rosa went to the store to buy something that would help Phil sleep.Rosa purchased Breathe Right nasal strips embedded with Vicks mentholated vapour rub.The package showed both the Breathe Right and the Vicks brand names.What type of branding is this?

Question

Quizplus · Accepted Answer

This is an example of ingredient branding, where two or more brands collaborate to create a product, highlighting the contribution of each brand. In this case, Breathe Right nasal strips and Vicks mentholated vapour rub are both featured on the product, indicating their combined efforts and ingredients in the final product.

Rosa's Husband,Phil,has a Cold