What happens when a product name becomes generic?
A) The price will have to drop to appeal to lower-income consumers.
B) The firm must use black-and-white packaging.
C) Competitors are prohibited by law from using the trademark.
D) The product name is no longer recognized as the exclusive property of one firm.

Question

Quizplus · Accepted Answer

When a product name becomes generic, it means that it is no longer recognized as the exclusive property of one firm. This means that competitors are no longer prohibited by law from using the trademark. It does not necessarily mean the price will have to drop or that black-and-white packaging must be used.

What Happens When a Product Name Becomes Generic