The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products,which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Alberto Culver Company.Alberto Culver introduced Baker's Joy in the mid-1980s as a product for cooks to use to grease and flour baking pans.The product was not nearly as successful as the company had hoped,and it discontinued the product in 2001.This is an example of the implementation of what type of strategy?

Question

Quizplus · Accepted Answer

Introducing Baker's Joy was an attempt to expand the product offerings, but discontinuing it due to poor performance is an example of product line contraction, where a company reduces its product offerings.

The Alberto Culver Company Manufactures a Wide Variety of Products