Ever wonder how video game dragons were created? Or how the makers of the movie Perfect Storm created and filmed those gigantic waves? The same computers that performed these stunts have also helped design everything from jumbo jets to an ice-cream-bar shape that minimizes melting in the midday sun.And by giving doctors ways to locate tumours with pinpoint precision,these machines are instilling new hope in victims of once-inoperable brain cancer.It's all the work of the most magical computer maker on the planet,Silicon Graphics Inc.(SGI).Its engineering workstations and computer servers transform reams of data into 3-D images.In an industry marked by huge hype,SGI is the genuine article-a truly innovative company with clearly unique products.
-Refer to Silicon Graphics,Inc.SGI is concerned about the success of its products with its various customers.Regardless of the effort put into the product management process,in the long run,the most important factor determining if SGI will succeed or fail is which of the following?
A) SGI's product mix plan
B) the brand names it selects for its products
C) the competition SGI encounters
D) satisfaction of SGI's customers' needs

Question

Quizplus · Accepted Answer

The most important factor determining if SGI will succeed or fail in the long run is the satisfaction of SGI's customers' needs. This is because no matter how innovative or unique their products are, if they do not meet the needs and expectations of their customers, they will not be successful in the market. SGI's product mix plan and brand names may also play a role in their success, but ultimately, it is the satisfaction of their customers that will determine their success or failure. Competition is also a factor, but it can be overcome if SGI is able to provide better solutions to their customers.

Ever Wonder How Video Game Dragons Were Created? or How