One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 6 million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August-December),the bakery uses a tracker-trailer load of raisins daily.The suggested retail price of a one-pound Claxton fruitcake is $3.69.
-Refer to Claxton Fruitcakes.Fruitcake is all the bakery manufactures.In terms of dimensions of product offering,what does Claxton Bakery have?
A) a broad product extension mix
B) a deep product line
C) an emotional positioning strategy
D) a shallow product line

Question

Quizplus · Accepted Answer

Claxton Bakery focuses solely on producing fruitcake, indicating a limited variety of products, which is characteristic of a shallow product line.

One Common Christmas Tradition in Many Households Is the Claxton