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Tyler Wants the Coca-Cola Barbie by Mattel for Her Birthday

Question 138

Multiple Choice

Tyler wants the Coca-Cola Barbie by Mattel for her birthday.This Mattel product contains items with the Coca-Cola trademark,and Barbie is wearing an outfit in Coca-Cola red and white.
-Refer to Barbie.Because both brands are receiving equal treatment,what is this most likely an example of?


A) umbrella branding
B) cooperative branding
C) complementary branding
D) family branding

Correct Answer:

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