Cinnamon Toast Crunch,Cocoa Puffs,and Trix cereals are now available with less sugar.Notices on the cereal boxes announce that these cereals now contain "75 percent less sugar."
-Refer to Low-sugar Cereals.The introduction of the low-sugar cereals are examples of which of the following?
A) brand repositioning
B) product modifications
C) product diversifications
D) brand mix extensions

Question

Quizplus · Accepted Answer

The introduction of low-sugar versions of the cereals is an example of product modification, as the product itself has been altered to have less sugar. Brand repositioning would involve changing the image or perception of the brand in the minds of consumers. Product diversification would involve expanding the product line to include new, unrelated products. Brand mix extensions would involve introducing new variations of existing products under the same brand.

Cinnamon Toast Crunch,Cocoa Puffs,and Trix Cereals Are Now Available with Less