Isaac Golding,owner of a tutoring service,has developed a design for his firm that includes an owl wearing large spectacles and carrying a satchel crammed with books and papers.He plans to use this design on all communication that the firm sends out.This design is called the firm's brand name.

Question

Quizplus · Accepted Answer

The design described is more accurately referred to as the firm's logo or brand identity, not its brand name. The brand name is typically a word or phrase, while a logo is a visual symbol representing the brand.

Isaac Golding,owner of a Tutoring Service,has Developed a Design for His