Brand names such as Kleenex,UPS,Sony,Chevrolet,and Kellogg's are likely to have more brand equity than brand names such as Viking,Zojirishi,Shimano,and Thule.

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Brands such as Kleenex, UPS, Sony, Chevrolet, and Kellogg's are more well-known and established than brands such as Viking, Zojirishi, Shimano, and Thule. This means that they are likely to have stronger brand equity, which is the value that a brand adds to a product beyond its functional benefits.

Brand Names Such as Kleenex,UPS,Sony,Chevrolet,and Kellogg's Are Likely to Have