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There Are Several Marketing Research Survey Techniques Available to the Marketing

Question 191

Matching

There are several marketing research survey techniques available to the marketing researcher.Match the research situation with the type of survey technique.

Premises:

Responses:

This method uses a database of respondents who were collected via a screening questionnaire on a website.

in-home (personal) interview

A research firm desires face-to-face interaction with consumers for a taste test and short survey, but has a limited budget.

cyber focus group

A company wishes to conduct a somewhat lengthy survey on a limited budget and on a one-time basis.

mall intercept interview

A marketing researcher is seeking detailed answers to specific questions and expects to have to demonstrate a complicated product and probe for answers.

focus group

A researcher wants subjects to test products and respond several times to surveys.

telephone interview

A company needs a brief, simple survey that contacts a large sample and has extremely quick results.

mail panel

A research firm assembles a small group of consumers who will discuss new product ideas.

mail survey

Premises:

This method uses a database of respondents who were collected via a screening questionnaire on a website.

A research firm desires face-to-face interaction with consumers for a taste test and short survey, but has a limited budget.

A company wishes to conduct a somewhat lengthy survey on a limited budget and on a one-time basis.

A marketing researcher is seeking detailed answers to specific questions and expects to have to demonstrate a complicated product and probe for answers.

A researcher wants subjects to test products and respond several times to surveys.

A company needs a brief, simple survey that contacts a large sample and has extremely quick results.

A research firm assembles a small group of consumers who will discuss new product ideas.

Responses:

in-home (personal) interview

cyber focus group

mall intercept interview

focus group

telephone interview

mail panel

mail survey

Correct Answer:

Premises:

Responses:

This method uses a database of respondents who were collected via a screening questionnaire on a website.

A research firm desires face-to-face interaction with consumers for a taste test and short survey, but has a limited budget.

A company wishes to conduct a somewhat lengthy survey on a limited budget and on a one-time basis.

A marketing researcher is seeking detailed answers to specific questions and expects to have to demonstrate a complicated product and probe for answers.

A researcher wants subjects to test products and respond several times to surveys.

A company needs a brief, simple survey that contacts a large sample and has extremely quick results.

A research firm assembles a small group of consumers who will discuss new product ideas.