A manufacturer of an all-natural fruit and veggie bar targeted to people who want nutritious snacks has asked for marketing research to explain the reasons for the recent failure of its Apple-Broccoli bar.What is this type of research?

Question

Quizplus · Accepted Answer

This is diagnostic research because it is aimed at identifying the reasons why a specific product, the Apple-Broccoli bar, failed in the market. It involves analyzing the factors that contributed to the failure such as product features, consumer preferences, market trends, and competition. The goal is to diagnose the root cause of the problem and provide insights for the manufacturer to adjust the product or its marketing strategy to improve its performance.

A Manufacturer of an All-Natural Fruit and Veggie Bar Targeted