Avon Meadows Travel Agency has seen its number of customers decline by almost 15 percent in the last two years.The agency needs to understand the reason(s)for the decline before it can make plans to reverse the trend.The agency's manager has identified the problem as a smaller number of vacationers willing to travel by airplane.What is the agency's next step in the marketing research process?

Question

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The agency's manager has already recognized the marketing problem, which is the decline in customers due to a decrease in the number of vacationers willing to travel by airplane. The next step in the marketing research process for the agency is to plan the research design, which involves determining how data will be collected, what methods will be used, and who will be surveyed in order to answer the research question. Only once this step is completed can the agency move on to specifying the sampling plan and collecting the data.

Avon Meadows Travel Agency Has Seen Its Number of Customers