Stair Specialist,Inc.builds customized circular staircases for homes in southern Ontario.Its sales have plateaued.Nothing it does seems to change its sales picture.Its owner has asked you to advise the company on what it should do to increase its sales.Which of the following is an example of primary data that could be used for examining this marketing research problem?

Question

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Conducting a survey of new home start-up buyers in southern Ontario would provide primary data specific to the company's target market and could reveal insights into why sales have plateaued and what changes could be made to increase sales. The other options provide general industry information or predictions that may not directly address the company's marketing research problem.