Your supervisor has instructed you to conduct a marketing research effort that will determine how your company's business customer demographics have changed.You have also been instructed to use primary data.What will you do?

Question

Quizplus · Accepted Answer

Developing a mail survey is the best option for collecting primary data and gaining insight into the changes in business customer demographics specific to the company. Internet information and published studies may not provide the necessary level of detail and specificity needed for the research effort.

Your Supervisor Has Instructed You to Conduct a Marketing Research