You need to collect information quickly using a complex questionnaire that probes for feelings behind why people purchase your products.You also want each interviewer to conduct the survey in the same manner.Fortunately,you have access to a computerized questioning system.Which of the following is your best option?
A) focus groups
B) central-location telephone (CLT)interviews
C) in-home personal interviews
D) mall intercept interviews

Question

Quizplus · Accepted Answer

The best option is central-location telephone (CLT) interviews, as they can be conducted using the computerized questioning system, ensuring that each interviewer asks the same questions in the same manner. This method allows for quicker data collection compared to in-home personal interviews or focus groups, and is less likely to have biased results compared to mall intercept interviews.

You Need to Collect Information Quickly Using a Complex Questionnaire