You must conduct research to find out a great deal of information about the motives and desires of potential customers for a home-delivery grocery service.You need a sample size of at least 300 people who spend at least $100 weekly at the supermarket,and you don't have a lot of money to conduct the research.What should you use?
A) a marketing experiment
B) in-home personal interviews
C) observation research
D) mail surveys

Question

Quizplus · Accepted Answer

Mail surveys would be the best choice as they are cost-effective and can reach a large sample size. It allows customers to participate at their own convenience and can provide more accurate responses as they have time to think and reflect. Additionally, targeting customers who spend at least $100 weekly at the supermarket ensures that the responses are from potential customers who are more likely to use a home-delivery grocery service.

You Must Conduct Research to Find Out a Great Deal