Adidas,the Athletic Shoe Manufacturer,wants to Collect Data on Consumer Receptivity

Adidas,the athletic shoe manufacturer,wants to collect data on consumer receptivity to its newest product line extension-Adidas perfume,a perfume with a floral scent.The marketing research director has recommended using a mail panel operated by NPD Research.What can Adidas expect from a mail panel?

A) data collection more rapid than telephone interviews
B) the panel of consumers meeting monthly to discuss products that were sent to them to try
C) the participants not usually being compensated for their assistance,so it will be inexpensive
D) a very high response rate