What is essential to the success of focus group research?
A) group dynamics
B) corporate synergy
C) individualism
D) empowerment

Question

Quizplus · Accepted Answer

Group dynamics are essential to the success of focus group research as they influence the quality of data collected during the research. The facilitator must be skilled in guiding the discussion to ensure that individual opinions do not dominate, and that all participants have an opportunity to express their views. Good group dynamics help to ensure that the results obtained are representative of the larger population. Corporate synergy, individualism, and empowerment are not as critical to the success of focus group research as group dynamics.

What Is Essential to the Success of Focus Group Research