A promoter wants to know if there is a market for a convention devoted to understanding how the intellectual property of music companies,book publishers,and software development companies will be protected in the future from unauthorized use.What type of survey technique would be most appropriate for gathering this type of primary data?
A) in-home interviews
B) executive interviews
C) cyber focus groups
D) CLT interviews

Question

Quizplus · Accepted Answer

Executive interviews are most appropriate for gathering primary data from high-level decision-makers in music companies, book publishers, and software development companies. These individuals would have the knowledge and expertise to provide valuable insights into the future of intellectual property protection.

A Promoter Wants to Know If There Is a Market