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In the Late 1990s,Procter & Gamble Launched Dryel Product,which Allowed

Question 77

Multiple Choice

In the late 1990s,Procter & Gamble launched Dryel product,which allowed consumers to dry-clean their clothes in a dryer.Before launching the product,P&G researchers visited consumers' homes and watched as people sorted laundry,creating piles of darks,whites,and delicates,and a pile that would go to the dry cleaners because they were unsure how to clean it.This was an example of what type of research?


A) experiment
B) survey
C) mall intercept
D) observation

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