A retailer of sporting goods equipment is interested in learning what peoples' attitudes,motivations,and feelings are about its product lines.All of the following are potential sources for this information EXCEPT which one?
A) focus group interviews
B) observation study
C) telephone survey
D) mail questionnaire

Question

Quizplus · Accepted Answer

An observation study primarily collects data on how people behave, rather than their attitudes, motivations, and feelings, which are internal states that would be difficult to assess through observation alone. Focus groups, telephone surveys, and mail questionnaires are more direct methods for gathering this type of subjective information.

A Retailer of Sporting Goods Equipment Is Interested in Learning