Marketing researchers will draw inferences or conclusions about larger target groups of consumers through studying what?

Question

Quizplus · Accepted Answer

Marketing researchers use samples or subsets of the larger target consumer population to draw conclusions and make inferences about the population as a whole. By studying a representative sample, they can gain insights into the attitudes, behaviors, and preferences of the larger group. A small population, audience, or group would not be sufficient to draw conclusions about the target population as a whole.

Marketing Researchers Will Draw Inferences or Conclusions About Larger Target