According to marketing research by the Specialty Equipment Market Association (SEMA),a growing number of people want to buy compact performance cars and customize them.They want to turn Honda Civics,Acura Integras,and Mitsubishi Eclipses into personalized statements of automotive expression.Eighty-four percent of these people are under 30,and 42 percent are Asian-Canadian.More than 80 percent of them are men.SEMA research shows that a high percentage of this population is interested in finding a domestic car that can be customized.At a recent automotive after-market show,Ford showed three Focus-based concepts to demonstrate its seriousness about reaching this market.
-Refer to SEMA.What type of research would have been done if SEMA researchers went to parking lots and counted the number of customized vehicles and noted the different ways they were customized?

Question

Quizplus · Accepted Answer

The type of research described involves direct observation of behavior, which is known as observation research. SEMA researchers would be observing the behavior of people who customize their cars, noting the specific types of customizations done, which would fit the definition of observation research.

According to Marketing Research by the Specialty Equipment Market Association