Research by Morgan Stanley revealed that 72 percent of Canada is willing to try flavoured colas.Since the cola industry is stagnant in most areas of the country,this is important data.
-Refer to Morgan Stanley.Marketing research on how best to use this information will begin with which of the following steps?

Question

Quizplus · Accepted Answer

The first step in marketing research is to recognize the marketing opportunity, which is already identified in this scenario - the willingness of Canadians to try flavoured colas. The other steps - collection of data, research design, and specification of the sampling plan - come after the marketing opportunity has been recognized.

Research by Morgan Stanley Revealed That 72 Percent of Canada