To determine new product opportunities,British Colombia's Sun-Rype Products conducted focus groups in which it learned Canadians are having trouble getting their required servings of fruits and vegetables each day-especially the vegetables.
-Refer to Fruits.What type of research methods did Sun-Rype use?

Question

Quizplus · Accepted Answer

Sun-Rype conducted focus groups, which is a form of qualitative research that involves open-ended discussions with a small group of people. This method is more suited for exploring and understanding consumer attitudes and behaviors, rather than collecting specific numerical data. Therefore, options A and C are not the best choices, as they involve quantitative research methods that typically produce numerical data, while option D involves observing consumer behavior, which may not reveal their underlying attitudes and motivations. Option B, on the other hand, is a suitable choice as surveys can provide valuable insights into consumer preferences, habits, and needs, and can be used to quantify the extent of the problem and identify potential solutions.

To Determine New Product Opportunities,British Colombia's Sun-Rype Products Conducted Focus