Renegades Inc.is a startup company selling specialty sporting outerwear.The company has hired you,ace marketing consultant,to determine who their best target audience might be.Your research has determined that a prime target market for Renegades is people who enjoy bungee jumping,skydiving,and mountain climbing.What type of target market segmentation is this?

Question

Quizplus · Accepted Answer

This is a psychographic target market segmentation, as it is based on the shared attitudes, interests, and values of people who enjoy high-adrenaline activities like bungee jumping, skydiving, and mountain climbing. It is not based on demographic factors like age, gender, or income, nor on behavioural or lifecycle factors.