Terri LaVoile operates a plumbing and electrical supply store.He has categorized its business customers by their purchasing strategy.LaVoile has found it much easier to serve and satisfy one group who usually recontact familiar suppliers and place an order immediately if product and delivery requirements are acceptable.What is this group?

Question

Quizplus · Accepted Answer

The group described in the scenario is satisficers, who are customers that are satisfied with finding an acceptable option and do not seek out the best possible option.

Terri LaVoile Operates a Plumbing and Electrical Supply Store