The debate over gay marriages caused a great deal of furor,but it has done little to deplete the importance of the affluent gay market to businesses.Pacific Clothing and Mitchell Gold are two companies that have implemented and maintained marketing mixes designed to meet the needs of lesbians and gays.To these companies and others,what are lesbians and gays?

Question

Quizplus · Accepted Answer

The companies have implemented marketing mixes designed to meet the needs of lesbians and gays, indicating that they view them as a desirable target market, rather than just a perceived market or market sample. Additionally, the word "base" does not accurately capture the concept of a target market, which refers specifically to a group of customers that a company aims to sell its products or services to.

The Debate Over Gay Marriages Caused a Great Deal of Furor,but