Hampton Rojas produces and markets Orangeville peach preserves.He views the world as one big market with no individual segments and tries to reach it with only one marketing mix.His essentially mass-market philosophy indicates that he probably uses which strategy?

Question

Quizplus · Accepted Answer

The fact that Hampton Rojas views the world as one big market with no individual segments and tries to reach it with only one marketing mix suggests he is using an undifferentiated targeting strategy, also known as mass marketing. This strategy involves ignoring individual market segments and attempting to appeal to as many people as possible with a single marketing mix.

Hampton Rojas Produces and Markets Orangeville Peach Preserves