Pharmaceutical firms market many brands of cold remedies with highly similar ingredients.The primary difference among the brands is their promotions that emphasize that various brands will treat different symptoms,such as runny noses,headaches,and fever.This is one way to practise which of the following?

Question

Quizplus · Accepted Answer

Multisegment targeting involves marketing efforts directed at several distinct market segments, with a distinct marketing mix for each. In this case, pharmaceutical firms are targeting different segments of the cold remedy market (e.g., those primarily concerned with runny noses, headaches, or fever) with products that are essentially the same but marketed as being specialized for different symptoms.

Pharmaceutical Firms Market Many Brands of Cold Remedies with Highly