President's Choice dry dog food is sold at minimal cost with minimal promotion.Kal-Kan Foods markets Pedigree dry dog food and spends time and money to develop ads to show the relationships between dogs and their owners.The two companies' products provide the same level of nutrients to dogs.These products are not differentiated.

Question

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While the products may provide the same level of nutrients, the marketing and promotion strategies of the two companies differentiate their products. President's Choice has minimal promotion, while Kal-Kan Foods markets Pedigree with developed ads showing the relationships between dogs and their owners.

President's Choice Dry Dog Food Is Sold at Minimal Cost