Subaru and GM have been working together on the design for the new Chevy Borrego,a sporty combination of a truck and a car.Subaru allowed Chevy to use its all-wheel drive platform to build the vehicle,and the two car manufacturers worked together to develop the car's turbo-charged,four-cylinder engine.In this example,Subaru and GM's working together is an example of which of the following?

Question

Quizplus · Accepted Answer

Subaru and GM's working together on the design and development of the Chevy Borrego represents a strategic alliance, which is a long-term partnership between two or more companies to achieve a specific goal or set of goals. In this case, the goal was to design and produce a new vehicle using each other's resources and expertise. A co-marketing effort would involve both companies promoting a product together, which is not the case here. A global partner development strategy typically involves multiple partnerships across different regions or markets, which is not applicable to this situation. A shared capital contract would involve both companies investing in a joint venture or project, which is also not applicable here.

Subaru and GM Have Been Working Together on the Design