What Would a Canadian Company That Manufactures the Lighted Signs

What would a Canadian company that manufactures the lighted signs used by various governmental departments of highways on the sides of roads,at outdoor sports arenas,for restaurant promotion,and in amusement parks use to facilitate its market segmentation and targeting if it wanted data that was readily available and usable?

A) the North American Industry Classification System
B) a large amount of marketing research,including scanner data and focus groups
C) other competing firms as a strategic alliance referral service
D) derived demand