When the owner of a security company decided he wanted to buy new office furniture,he checked his customer list first for office furniture retailers.He discovered that four companies that sold office furniture were regular customers.He chose to buy his furniture from the retailer that was his largest account.What is this purchase?

Question

Quizplus · Accepted Answer

This is a normal business practice called reciprocity, where businesses favor their regular customers by giving them preferential treatment. In this case, the security company owner chose to buy from the office furniture retailer that was his largest account, which is a reciprocal gesture.

When the Owner of a Security Company Decided He Wanted