PAS Systems has developed a club-like flashlight alcohol detector.The flashlight readings are inadmissible in court but are used by officers to decide whether to hold someone for a sobriety test.Each one costs $600.The manufacturer assembles a breathalyser from one supplier with a slightly modified flashlight case from another supplier to make the new product.
-Refer to Alcohol Detector.After seeing a prototype brought back by one of its employees from a highway safety convention,the Ontario Provincial Police decided to equip every officer with one.In this example,the individual who attended the convention had which roles in the buying centre?

Question

Quizplus · Accepted Answer

The individual who attended the convention acted as a gatekeeper by bringing back the prototype and as an influencer by introducing the product to the organization, which led to the decision to equip officers with it.

PAS Systems Has Developed a Club-Like Flashlight Alcohol Detector