When is an external information search especially important?
A) when there is little risk of making an incorrect decision
B) when there is a high risk of making an incorrect decision
C) when the cost of gathering information is high
D) when buying frequently purchased,low-cost items

Question

Quizplus · Accepted Answer

An external information search is especially important when there is a high risk of making an incorrect decision. This is because the decision has significant consequences, either financially or otherwise, and the buyer wants to ensure they are making an informed and rational choice.

When Is an External Information Search Especially Important