Nellie's boss sells merchandise through Internet auctions.He needs to mail a $1,500 hexagonal antique picture frame.He has instructed Nellie to buy packaging that will make sure the oddly shaped frame arrives at its new owner undamaged,but he has not told her how or where she will find such packaging.Given that she frequently has to purchase packaging supplies,what kind of purchase decision process would Nellie most likely employ?

Question

Quizplus · Accepted Answer

Nellie would likely use limited decision making because she has experience purchasing packaging supplies, but the unique shape and value of the item require her to consider her options more carefully than a routine purchase.

Nellie's Boss Sells Merchandise Through Internet Auctions