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In Late 2000,Honda Motors Introduced Insight,a New Hybrid Electric-Gasoline Car

Question 28

Multiple Choice

In late 2000,Honda Motors introduced Insight,a new hybrid electric-gasoline car.The car was rated at an incredible 5 litres/100 kilometres of driving.Before buying such an environmentally friendly car,a buyer will have to evaluate product attributes such as size of engine,riding space,ease of maintenance,and costs as well as his or her own feelings about environmental protection.What will the purchase of this type of car most likely involve?


A) limited decision making
B) low-involvement problem solving
C) low-involvement decision making
D) extensive decision making

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