The fact mothers in Japan feed their babies freeze-dried sardines and rice and most mothers in Canada would not eat freeze-dried sardines,much less feed them to their babies,indicates how which of the following influences the consumer decision-making process?

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Quizplus · Accepted Answer

The fact that mothers in Japan feed their babies freeze-dried sardines and rice, which is not usually the case in Canada, highlights the impact of culture on consumer decision-making. Culture shapes the norms, values, beliefs, attitudes, and behaviors of individuals and groups, including their consumption patterns. Therefore, the difference in the consumption of freeze-dried sardines and rice in Japan and Canada can be attributed to cultural factors.

The Fact Mothers in Japan Feed Their Babies Freeze-Dried Sardines