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Mohammed Believes the Only Type of Consumers Who Would Live

Question 58

Multiple Choice

Mohammed believes the only type of consumers who would live in the Meadow Lake subdivision where the houses sell for a half million dollars or more are wasteful and materialistic,and he would never consider owning one of these houses himself.The people who typically live in that neighbourhood are in what group for that type of purchase?


A) Mohammed's aspirational group
B) Mohammed's direct reference group
C) Mohammed's nonaspirational group
D) Mohammed's membership group

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